I had a mild interest in a game that was released on Tuesday. Ubisoft Montreal had been working on For Honor for several years. It's not exactly my cup of tea, since it's a third-person game, but it does happen in the Middle Ages, of which I'm a big fan. The trailers looked good, and the Beta went over okay. But...
Ubisoft refused to allow reviews before the game's release. In fact, the reviewers didn't even get advanced copies. To me, this is just absolutely unacceptable.
There is one, and only one reason why you wouldn't let advanced copies get into the hands of reviewers: you think the advanced reviews won't be good, and that they'll tank sales.
So now most game sites have reviews-in-progress for the title. My chances of purchasing the game dropped from about 40% to 5%. In fact, if those reviews aren't 9.5's, I'm not spending the $65 to purchase it. I'd rather protest Ubisoft by not buying it at all.
There's an ongoing online movement to not pre-order games that don't have reviews out. I'm solidly in that camp. If I can't get multiple reviews of what I'm buying, then I'll pass on the sale. It's that simple.
I think the only exception to this rule would be a game the magnitude of Red Dead Redemption 2. Rockstar, unlike Ubisoft, has a long history of ridiculously high-quality releases. Their reputation speaks for itself.
This was a horrible move by Ubisoft, which I'd bet cost them more sales than it gained. Whether it's a video game, TV show, or film, give us reviews. Otherwise, don't expect us to pay for the product.